5 edition of An analytic approach to marketing decisions found in the catalog.
An analytic approach to marketing decisions
Robert F. Dyer
|Statement||Robert F. Dyer, Ernest H. Forman.|
|Contributions||Forman, Ernest H.|
|LC Classifications||HF5415.135 .D93 1990|
|The Physical Object|
|Pagination||xiii, 368 p. :|
|Number of Pages||368|
|LC Control Number||89027451|
DECISION MAKING IN COMPLEX ENVIRONMENTS The Analytic Network Process (ANP) The ANP has been applied to a large variety of decisions: marketing, medical, political, military, social. Beyond decision models, the methodology of the work reported suggests a more general approach to employing formal mathematical models in transparent intelligent systems. Decision-analysis experts Cited by:
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Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework . In our new book Creating Value with Big Data Analytics: Making Smart Marketing Decisions, we address this need. We’ve worked to provide a clear, detailed, and usable roadmap for .
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: An Analytic Approach to Marketing Decisions/Book and Disk (): Robert F. Dyer, Ernest H. Forman: Books. Open Library is an open, editable library catalog, building towards a web page for every book ever published. An Analytic approach to marketing decisions by Robert F. Dyer; 2 editions; First.
ISBN: X OCLC Number: Description: xiii, pages: illustrations ; 25 cm + 1 computer disc (5 1/4 in.) Details: System requirements for computer disk (Expert choice):. Marketing Analytics: Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics.
The tools described in the book /5(60). An analytic approach to marketing decisions / Author: Robert F. Dyer, Ernest H. Forman. Publication info: Englewood Cliffs, N.J.: Prentice Hall, c Three steps to marketing analytics success. To reap the greatest rewards from marketing analytics, follow these three steps: Use a balanced assortment of analytic techniques.
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Prescriptive analytics goes beyond predicting future outcomes by also suggesting actions to benefit from the predictions and showing the decision maker the implications of each decision. Analytic Hierarchy Process Learning Objectives After reading this chapter, you should be familiar with Analytic Hierarchy Process (AHP) Using the AHP Decision hierarchy Saaty Scale Pairwise.
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NXTanalytics is a part of For more information or to. Several marketing applications of the Analytic Hierarchy Process (AHP) are reviewed. The paper starts with a brief description of this process, which was developed by Thomas Saaty inincluding an Cited by: Tom Davenport, Babson College professor and coauthor of “Analytics at Work: Smarter Decisions, Better Results.”.
Project Decision-Making with the Analytic Hierarchy Process (AHP) Learning Objectives After reading this chapter, you should be familiar with Applications of the AHP in project management Evaluation. Creating a marketing strategy in healthcare industry: a holistic data analytic approach Article (Online only version available) in Annals of Operations Research (1) November with ReadsAuthor: Asil Oztekin.
This book is based on the Analytic Network Process and lays out a new approach for making decisions in light of their benefits, opportunities, costs and risks (BOCR) shows how to include the strategic criteria .These analytic insights must put to work and used properly to aid in marketing better business decision.
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